"Consumers in Europe have been progressively changing the way they spend: they look at the same time for high end, low cost and private labels. They are also attracted by new modes and styles of consumption, often more heterogenous and multicultural. The traditional branded retail sector, also faced by the economical crisis, is thus going through a period of stagnation, regardless of the lowering of real prices and the increase in promotions. To strengthen their brands, companies must innovate, by offering greater services in the more traditional segments, by understanding new trends, by seeking our new targets, and by finding ever more direct forms of contacts with customers, so to stimulate their interest. All this must go hand in hand with the development of new and coherent skills as well as a constant attention to the efficiency of operations and supply chain”.
Massimo Buffetti Consumer goods practice leader - Tel +39 02 485481
Giacomo Santucci Luxury goods Advisor - Tel +39 02 485481

The Consumer Goods practice's goal is to help clients achieve a sustainable competitive edge via product and process innovation and via the development of strategies capable of managing and taking advantage of consumption’s ever-evolving trends as well as the creation of efficient operations.